Glenn Dyer’s TV ratings: Beauty and the Flop Australia

Beauty and The Geek Australia: that 30 - 40% loss of audience compared to last year's final program is not good news for Seven.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Glenn Dyer breakdown: Seven won, but the final of Beauty and The Geek Australia underwhelmed the audience. Yes it won all the demos that matter for Seven for the type of program it is, but the size of the audience was down on last year in all people and the demos: 740,000 watched the winner announced v 736,000 for the program itself.

The metro figures were sharply down on a year ago when 1.25 million people watched the winner revealed and 1.075 million watched the program proper. The winner audience was down 40%, the program proper was off 30%. The winner’s announcement had 1.124 million viewers nationally and there were 1.094 million for the program lead up. They were also under the national figures for 2011. For some reason the audience went off the program about a month ago and never recovered.

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