Nov 23, 2012

Advertisers blast APN over brandsExclusive plugs

The Sunshine Coast Daily is in hot water again -- this time from its own local advertisers, frustrated that their advertising dollars are getting spent.

Andrew Crook — Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

Sunshine Coast small businesses spending millions each year advertising in the Sunshine Coast Daily are up in arms over the paper’s decision to repeatedly plug its owner’s online shopping business in its pages.

In June, SCD owner APN News & Media took an 82% controlling stake in shopping portal brandsExclusive for $36 million. Since then, the struggling regional paper, recently bagged out on Media Watch for making a hash of a front-page story, has been regularly running full-page brandsExclusive ads without disclosure.

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