Nov 22, 2012

Media briefs: Mitchell misquoted … PM goes Age … paper kaputt …

Harold Mitchell misquoted on newspaper carnage ... PM goes The Age over AWU reporting ... more bad news for German newspapers ...

Death of papers greatly exaggerated. “They are dead,” Harold Mitchell shockingly declared of newspapers yesterday. The Australian recorded the thoughts of the country’s most powerful media buyer at an Australia Israel Chamber of Commerce lunch in Melbourne yesterday, where the Aegis Media Pacific executive chairman apparently applied the analogy of a tiger snake cut in half “with two ends wriggling away … that’s the same as print media, it just hasn’t realised it is dead”.

Except Mitchell didn’t say that. Nor did he say, as The Oz quoted him (from the lunch Q&A) that “if Fairfax had a leader their share price would be six times as high”. Mitchell was about to ring journalist Nick Leys to complain when Crikey spoke to him this morning. Mitchell insisted it was a straight misquote.

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