Nov 21, 2012

Retailers’ frenzy shows they still don’t get it

The Click Frenzy online retailing spruik wouldn't have impressed customers. And yet traditional retailers actually have all the cards when it comes to online shopping.

Adam Schwab — Business director and commentator

Adam Schwab

Business director and commentator

In the end, Click Frenzy became a victim of its own media success — the website was offline almost all of last night and even this morning. Load times to access the site were horrendously slow, making it virtually unusable. And for those who did finally access the hub they probably wouldn’t have been overly impressed.

Click Frenzy turned out to be a fairly primitive aggregator of offers (so it would have been far quicker and easier to just visit individual sites like Myer or Dick Smith), and the offers were quite limited (the only available “Camera and Accessory” offer was a printer for $10 off). The whole episode further showed how little the big retailers seem to know about online (especially since they were paying upwards of $30,000 to participate).

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2 thoughts on “Retailers’ frenzy shows they still don’t get it

  1. oliver moran


    GST is 11% of the retail selling price

    it is 10% on the retailers sell

  2. zut alors

    So this is what society has evolved into: consumers who already have enough stuff glued to their screens in a finger-jerking frenzy and frothing when they can’t access more stuff.

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