Nov 20, 2012

Click frenzy, profit wait for local retailers

Australia’s big retailers are trying to jump on the Click Frenzy bandwagon, while Target is still fighting to make a profit online. The numbers for many simply don't add up.


We’ll be watching the start of Click Frenzy — the Australian retail sector’s attempt to steal a little limelight away from the Black Friday and Cyber Monday shopping events in the United States — very closely tonight.


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5 thoughts on “Click frenzy, profit wait for local retailers

  1. tinman_au

    Pretty well all my online buying is done through Australian companies (like Kogan and UMart). The only stuff I buy online from overseas is stuff that I don’t seem to be able to source here, so while a lot of Australian retail looks for excuses, some of them are actually doing it right…

  2. JamesK

    Agreed, tinman. There are also people who don’t live within driving distance who would probably like to shop online.

  3. Shaniq'ua Shardonn'ay

    And the DJ’s site has crashed.
    It seems that digital incompetence is alive and well in Australian senior management.

  4. michael pascoe

    Oh please. James was either enjoying journalistic hospitality in a big way and didn’t quite get the details down, or Dene was pulling an almighty swifty on an audience not much good with numbers.

    “Then you take away a 30% swing on the Australian dollar and the price falls as low as $72.” WTF?

    This is nonsense. It suggests overseas online retailers magically source product 30 per cent below Australian retailers because we somehow have a strong currency.

    On the broader question, I somehow can’t see too many OS retailers make a big effort to sell Target brand stuff online.

    Michael Pascoe

  5. Xoanon

    Like Michael P, I can’t see the use of this story without firm numbers for us to assess. All sorts of questions occur, eg:

    – Why does postage cost the same for local and overseas retailers? Is this correct?

    – Is excise payable on all these goods, and how much is it?

    – Wouldn’t overseas retailers be paying their own version of excise and taxes?

    – Wouldn’t a rising $A make these goods cheaper for the Australian retailer to import?

    If local retailers want to impresss us or government with numbers, they have to make sense. Which is not to say that Rogers’ didn’t, but we do need more detail. Could Crikey invite Rogers to supply that speech for republication?

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