Nov 9, 2012

Not lovin’ it: Maccas global sales slump

It is news to savour by those worried about obesity or with good taste. McDonald's has gone backwards in sales for the first time in nine years.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Led by Australia, the gloss has fallen right off the world’s biggest fat — sorry — fast food dealer, McDonald’s. The burger giant’s sales growth in every region of the world slumped sharply in October, the first such fall for more than nine years.

It is news to savour by those worried about obesity or with good taste. It would seem McDonald’s sales momentum collapsed from August of this year onwards, in every one of its major regions, including Asia, where Australia is located in the corporate pecking order.

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2 thoughts on “Not lovin’ it: Maccas global sales slump

  1. David Allen

    There were five weekends in October 2011 and only four in 2012. May or may not be relevant?

  2. beachcomber

    Maybe people are starting to want to eat food that tastes like food, instead of fat that tastes like salty cardboard. You would hope that 18 cooking shows a week on TV would wake up a lot of taste buds.

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