Glenn Dyer’s TV ratings: Big Brother wins, but not by enough

For the finale of a so-called marquee program like Big Brother to get fewer viewers than the opening episode tells us many viewers dropped off during the series and didn't bother returning for last night's final.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Glenn Dyer breakdown: Yes, Big Brother‘s season nine finale (and the first on Nine), over around two hours from 7pm, won the night for the network (easily in Sydney, Melbourne and Brisbane, but just in Adelaide and a flop in Perth and in regional markets).

But in reality, it was an unconvincing win because the finale’s audience failed to get near the first night’s audience back on August 13, nor could it top the two million level nationally (which the debut episode did, easily). Nine won the night in the demos, but it was a night where the win should have been larger.

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