Will dire ratings mean a new dawn for Today Tonight?

The continuing collapse in Today Tonight's ratings, especially in Melbourne, is bringing closer the very taxing decision for the network of whether to replace host Matt White.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Glenn Dyer breakdown: Nine edged Seven in a close night which saw Seven’s line-up fade a little at 7.30pm and 8pm. Beauty and The Geek Australia was the standout performer last night.

It perked up considerably, adding more than 310,000 viewers from last week to jump past the million viewer mark in metro markets (712,000 last week) with 1.026 million from 8.30 to 9.30pm. It had more than 1.5 million national viewers.

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One thought on “Will dire ratings mean a new dawn for Today Tonight?

  1. Edward James

    Crikey. I have scrolled through most of the stats above. Can anyone tell me why anyone apart from people living in the past would pay for these strange surveys? I have several hard drives where I record in twelve hour blocks any channel I may want to watch later, while skipping through those dreadfully intrusive often obnoxious blocks of paid advertisements. Are advertisers absolutely nuts? Don’t they fast forward through their own increasingly intrusive ads? Fair dinkum! Or perhaps CRIKEY!!! if any of us can recall when it meant something very different? Edward James

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