Oct 31, 2012

How the ASB became the Facebook police for business

The Advertising Standards Board has moved into the online sphere, with a number of high-profile Facebook incidents in recent months. SmartCompany's Cara Waters examines the difficulties.

The remit of the Advertising Standards Board seems to have been creeping.

Last week underwear company Bendon came under fire from the ASB for a Facebook competition that encouraged participants to “take selfies with Besties to win weekly loveable prizes”. Before that the it was investigating a “degrading” advertisement on Facebook for a livestock company and prior to that there was the ASB’s determination that Smirnoff Vodka was responsible for comments left by fans on its Facebook page.

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