TV & Radio

Oct 30, 2012

Toothless Twitter? Listeners stick by Jones after scandal

Alan Jones doesn't have to "die of shame" for his remarks about the PM's father -- fresh ratings show more people are listening to him, not less, despite a social media-led campaign against him.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

Alan Jones has resisted the impact of his “died of shame” comments about Julia Gillard’s father in late September, as loyal listeners in his favoured older demographics stuck by him at the height of the furore over his remarks in October, according to the results of the seventh (and second last) radio ratings survey of 2012 released this morning.

The results show Jones’ share of the Sydney breakfast market rose to 17.3% from the 16.8% the show posted in the sixth survey (in that survey, it fell 1.7 points from the 18.5% recorded in the fourth and fifth surveys, which were his peaks for the year). Jones’ better performance this time around also saw a strong gain of 1.1% (to a share of 18.7% from 17.6%) for fellow 2GB screamer Ray Hadley in mornings, while in afternoons Chris Smith, another of the loud lads of 2GB, saw a 0.9% gain to 13.7%.

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6 thoughts on “Toothless Twitter? Listeners stick by Jones after scandal

  1. zut alors

    Nobody really expected them to desert. But it’s important that the sponsors did.

  2. Lyn Gain

    Exactly what I was going to say when I logged on, zut alors, only you were considerably more succinct than I planned to be! I really do not see the point of the first part of this article – it reads as though the social media fuss etc. was a failure – as if anyone expected it to influence rusted on Jones supporters. This is the sort of journalism I expect to see in the mainstream media, not Crikey.

  3. klewso

    It’s a niche audience he caters to – that pay his way – reinforcing their prejudices, rather than challenging them. Preserving their idea of reality, whilst feeding off it.
    Sort of like a “Withered of Oz”?

  4. Tom Jones

    Of course the ratings increase is just as likely to have been from those who are listening to Jones program in order to see which advertisers are game enough to seek his support. It has worked, as those businesses which have more than a small section of Sydney to worry about know that new listeners do not always listen kindly and can spread their complaints just as widely and more effectively than Jones.

  5. Lyn Gain

    Very good point Tom Jones. It didn’t occur to me but it is quite likely that the increase was at least partly due to all those volunteer observers helping The Change Organisation keep tabs on the advertisers to see how effective the petition had been. Another piece of evidence for the superficial nature of this article.

  6. Lyn Gain

    Correction – I meant The Change Agency

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