Oct 30, 2012

And the scoreboard says … News journos face editor ranking

Stressed staff on News Limited's Adelaide Advertiser are ruing the introduction of a new league table singling out their individual journalistic achievements by editors.

Andrew Crook ā€” Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

News Limited is preparing to roll out Moneyball-style journalist rankings across the country, as editors on the Adelaide Advertiser and Sunday Mail launch a “Brownlow Medal” league table to track individual success.

The Darwinian detour into quicksand has shocked seasoned hacks. Even senior News executives remain sceptical given the propensity of the damaging internal assessments to leak to other media.

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8 thoughts on “And the scoreboard says … News journos face editor ranking

  1. klewso

    Surely that’s typo – and should read “Brown-nose Medal”?

  2. klewso

    …. and what happens when they screw up, like not following those “PCP(?)” thingy’s, hanging behind the toilet door. Or do a “Steve Lewis”?

  3. Pete from Sydney

    Crikey even handed as always when it comes to News Limited, Gawenda clearly would be an unbiased source,
    So you ranking stories and the Gawker ranking stories is okay but not okay if News do it?

    @ Klewso hilarious…

  4. Dr Dagg

    This seems to be a mini-replica of how academics are assessed. At least where I work. Would Deano would make a good Vice-Chancellor?

  5. Madonna

    Clever Klewso šŸ™‚

  6. Andrew Andrews

    So, what’s wrong with page 4 all of a sudden?
    I know 2 is just spack-filler, but why is 4 on the shitlist?

  7. Widow Twankey

    This confirms what many have thought for some time – that News Ltd actually has very little understanding of how to do newspapers well.
    In the days when papers were successful businesses, news was only one part of the equation. Strong sections – property, IT, higher ed, arts, sport – kept the ship afloat financially and reporters in these areas had to know their turf well. Getting on page one was not really the aim of their game. Often their work was written more with an eye to the nuances of their specialist readers and to keeping a trustworthy reputation among their industry connections, rather than appealing to the dumb-ass, self-important news monkeys at the front of the paper. It’s often the quirky little story in the back in the book that makes a reader glad they bought the paper that day – not the same-old, same-old news up front that everyone’s got.
    Newspapers in their heyday were a rich fabric of all sorts of generalist and specialist information, insight and opinion. Now apparently their own proprietors are reducing them to a single, flat, shallow and common denominator.
    If the bosses at News need metrics like this to know who’s performing and who’s not, they really have lost touch entirely with their own game.
    Many journalists would probably like it if their payrises / standing in the organisation were based on internet hits. That’s a very different matter to what the editors choose to stick on page one or three, and who is whose favourite and always gets a good run. Politics always gets a good run at the front of the paper, so the political writers are always going to get good rankings.
    As for the “number and cost of legal issues” – wtf? Let’s hope they only mean after publication and not before. Otherwise we’ll end up with a whole stack of fluffy kitten stories that will score good internet hits, make it to pg 1 or 3 and find a certain audience. It just won’t be the valuable, influential audience that newspapers once commanded.
    The only thing keeping Limited News in business is its aggressive and monopolistic business tactics – not its quality or loved products, nor any corporate comprehension of the skills of journalism.
    It’s worth noting that newspaper readership began its serious decline around 1990 – seven to 10 years before the rise of the internet.

  8. Edward James

    Thanks for pointing out the odd numbers are prime eyeball targets. Looked at first while the left hand turns the even numbers out of the way. I wonder if this will apply when scroll down takes over? Edward James

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