Oct 29, 2012

Essential: voters positive about economy, grumpy about surplus

New polling from Essential Research suggests voters are happier about the economy but aren't as committed to a budget surplus as Labor is.

Bernard Keane — Politics editor

Bernard Keane

Politics editor

Sentiment about the state of the economy has improved significantly in the last six months. But voters oppose any further spending cuts to return to surplus, according to polling from Essential Research.

The proportion of voters who consider the Australian economy in good shape has lifted from 35% to 41% since May, with a corresponding drop in those rating it poor from 29% to 23%. Liberal voters, however, are still more likely to see it as poor — only 27% of Liberal voters rate the economy as good compared to 38% who rate it as poor.

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions


Leave a comment

4 thoughts on “Essential: voters positive about economy, grumpy about surplus

  1. Peter Ormonde


    Seriously mate, if Cr*key is absolutely bolted to some sort of spruiking arrangement with Essential fine… should be declared but it’s not my Code of Ethics.

    But if you must run these constantly uncritical reports of their curious form of market research I really think it’s necessary that your readers be advised that this Essential method is not polling as we know it. At least link to their report and/or the outline of their methodology so that folks can work out for themselves what this Essential market survey actually reflects.

    Or does actually informing the readers fly out the window when we start doing unannounced advertorials?

  2. CML

    It would appear that Essential’s results are a long way from Newspoll out today at 50%-50%. Has someone got it wrong?

  3. zut alors

    The only poll in which I’ll take interest is the one where punters are asked ‘if you never saw or heard another political poll result in your lifetime would you give a rat’s?’

  4. Peter Ormonde

    G’day CML,

    The reason Essential is so different is a product of how they go about it…

    Seeing as Cr*key doesn’t think this is important, I’ll actually post their methods here.

    The bit I particularly like is the “effectively ruling out concerns about self-selection”… hey presto!!!!

    Now speaking of exclamation marks, I cut and pasted this from Essential’s site. Every word is followed by an exclamation mark. You will notice this. It is perhaps apt. I tried to remove them – but this took yonks. So I stopped.

    “The data gathered for this report is gathered from a weekly online omnibus conducted by Your Source. Your Source is an Australian social and market research!company!specializing!in!recruitment,!field!research,!data!gathering!and!data!analysis.!!Your!Source!holds!Interviewer!Quality!Control!Australia!

    Now those with an interest might notice a few issues here… not the least this variable 1,000 or so “response rate” from 7,000 asks. Glad that self-selection has been “effectively ruled out”… and they get “incentives”…hmmm? Yep, just your average punter.

    So in short – not in ANY WAY comparable or even remotely similar to a Newspoll phone survey – chalk and cheese, apples and oranges, comparing photons with cubits. All sandwiched in between the questions about toothpaste packaging and insurance ads.

    And yet they still spruik this stuff here without comment. ?

    I reckon Essential’s Partners have been sold a pup.

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details