Oct 23, 2012

Ten launches the old, the bold and the obvious

The embattled Ten Network is offering up few surprises in its 2013 programming. A drama shelved this year and a non-fiction show defying budget cuts are the highlights.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The ratings-challenged Ten Network produced its 2013 line-up today, and it’s a sad story of the old, the bold and the obvious. The old in such stalwarts as MasterChef and The Biggest Loser, plus NCIS, the bold in the free-to-air rights for the rugby union (which moves from Nine), plus the Hopman Cup, which used to be on the ABC in summer. And if I was to say to you that The Simpsons was returning to Ten’s main channel, would you be surprised? That’s another example of the old, but not so bold.

Ten started its 2013 sell today after Seven launched its 2013 season last Tuesday night. Nine launches in November. The obvious part of the launch was the hard sell from Ten CEO James Warburton, who said in a statement today:

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