Glenn Dyer’s TV ratings: downloading doesn’t kill FTA TV

For all those tech heads, journalists in papers like the Fairfax and News Ltd blurbs and those in the advertising industry who reckon the downloading of TV programs is killing FTA TV, here is an update.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

The Glenn Dyer breakdown: Seven’s night. Nine was stronger in Melbourne, the ABC was stronger in Perth (where Nine was laughably weaker). Ten floated in third, or fourth in some markets. Its core audiences were up around 20% on the previous week. The night was a bit closer than expected, but The X Factor was again the key difference and got Seven home. It had more than 1.4 million metro and over 2.1 million national viewers.

Nine’s The Mentalist with 891,000 metro and 1.2 million national viewers won the 8.30pm slot and won it well. Four Corners slipped from last week’s strong figures to 711,000. But its national audience was still solid, at 1.051 million. A story about a giant foreign-owned fishing trawler and its whingeing owners didn’t rate with viewers compared to the excellent Lance Armstrong report of a week earlier. Viewers liked Media Watch straight after and its interesting report on female bloggers. It had 751,000 metro and 1.043 million national viewers.

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