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Oct 22, 2012

Rivers of lead flowing at a scooped AFR

Not merely did The Australian Financial Review ad woes continue over the weekend, it found itself scooped on its key area of coverage, write Glenn Dyer and Bernard Keane.

Another bad Saturday for The Australian Financial Review‘s weekend edition. Not only were the number of ads low to non-existent for a 64-page paper, but the rival Weekend Australian and The Sydney Morning Herald had more display job ads than the AFR.

On top of that, the AFR was scooped by the SMH: it ran a confected story headlined “Swan’s surplus way behind: Forecast” based on the budget claims of Canberra-based consultants Macroeconomics. The firm, which boasts celebrity doomster Steve Keen in its ranks and appears to operate under the tagline “I can reach any star”, had predicted a $13.4 billion reversals in finances this year based on a $9 billion fall in revenue (in fact the fall was around $4 billion, this morning’s MYEFO numbers show). That this was labelled “exclusive” and run on page one was sad enough.

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6 comments

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6 thoughts on “Rivers of lead flowing at a scooped AFR

  1. drmick

    The Main Sewer Media has a blockage, to add to its credibility vacuum. Imagine that? Just about everyone creates their own waste and no one wants to read about it. Why not try facts, truth and genuine integrity for a change….the rubbish you are printing obviously isn’t working, and is just getting worse as you follow the Oz down the toilet? Theres a thought, print it on softer paper and open up a new market.

  2. Pete from Sydney

    drmick, so everything that’s published is untrue, not factual and lacks integrity? Seriously if you hate newspapers that’s your prerogative, but your leter has a lot less facts than the newspapers you’re getting stuck into…have a proper read of them..
    Crikey’s agenda is clear..they are a digital company dealing largely in opinion, some news, and the big media companies compete in the same arena…better resourced and with 100’s of times the readers.

  3. Rhona Johnson

    drmick, I wholeheartedly agree with you. I used to read the OZ but got tired of reading OPINION dressed up as news. News Ltd press more or less all sing from Rupert’s songbook.

  4. JN13

    Hi, new to the site. Wondering why you would refer to Steve Keen as a “celebrity doomster”? Are you trying to dismiss his work as shallow and negative? I’m in the process of reading debunking economics and it’s neither. Perhaps you could avoid the ad hominem? Otherwise I’d agree with the observations.

  5. Edward James

    There are comment boxes where crikey subscribers may publish their own “news” the more of that we can access from identified sources the better. Edward James

  6. Kevin Herbert

    Fairfax are in the doldrums with News Ltd.

    Cherck out Peter Hartcher’s piece in last weekend’d SMH where he quoted the uber lighweight Australian Spectator editor Tom Switzert as one of his sources.

    Swizter, whose only claim to ‘fame’ is being editor of the Oz’s NEOCON PROPOGANDA Letters page for 8 years, is even dismissed as a Murdoch inveNtion by his US Studies Centre undergraduate students at Sydney Uni…did I forget to mention that another of Tom’s ‘achievement’ was the nurturing of Janet Albrechtson’s ‘career’?..As you can see, Hartcher’s really hit on a rich vein of opinion in quoting Tom…..and to think Alan Ramsay not so long ago worked at Fairfax

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