Oct 22, 2012

$120m slashed from print ads — and it’s not coming back online

Crikey got its mitts on the latest media buying data -- and it doesn't make for pretty reading for print publishers. Foxtel and digital titles, however, have plenty to crow about.

Matthew Knott

Former Crikey media reporter

Newspaper advertising revenue has declined by a massive $120 million over the past year,¬†according to the latest data from media buying agencies. And, to make matters worse for traditional print publishers, the corresponding growth in digital spending isn’t coming close to making up for the shortfall.

National newspapers The Australian and The Australian Financial Review have been hardest hit, with year-to-date ad revenue down 19.4% — or $9.8 million — on the corresponding period last year.

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6 thoughts on “$120m slashed from print ads — and it’s not coming back online

  1. zut alors

    If this leads to less printed junkmail in letterboxes then it’s a worthwhile development.

  2. Pete from Sydney

    isn’t the number a $65million loss…a good sum of money, but not quite the $120 million you mentioned in your massive headline…happy to be corrected, but that’s what it appears to be year on year…

  3. Matthew Knott

    Hi @PetefromSydney – $120m decline for year-to-date (p.8 of report). $65 mill is for the September quarter alone.

  4. David Allen

    “bare in mind” = imaginary nudity?

  5. izatso?

    ….. accounting for nudity ? …. soz.

  6. Edward James

    I do not feel sad about the down turn in revenue.

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