Advertising

Oct 12, 2012

As employers (and govts) flee papers, how do we measure job ads?

Employers get more response and cheaper buys from using online job ad sites, and now government is making the switch too. Time to change how we measure them.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

With the federal government switching most of its job ads from newspapers to the internet, how long will it be before the ANZ Bank is forced to recast its monthly job advertisement survey in newspapers and the internet?

Already we have seen a very visible impact of the switch with The Australian Financial Review last Friday and Saturday showing scant advertising, especially from the federal government (none in the weekend edition) and The Australian showing a sharp fall as well. Both are national papers and were used by the federal government in its trawl to fill senior public servant position via job ads.

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