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Oct 11, 2012

Cruisin’ for a PR bruisin’: it’s a quick wrap for Chopper’s film

Early "buzz" for a yet-to-be-shot Australian crime drama supposedly starring Chopper Read is either a case of a monumental PR screw-up or an innovative attempt to generate word of mouth

Luke Buckmaster — Writer, Critic and The Daily Review Journalist

Luke Buckmaster

Writer, Critic and The Daily Review Journalist

Early “buzz” for a yet-to-be-shot Australian crime drama supposedly starring Chopper Read is either a case of a monumental PR screw-up or an innovative attempt to generate word of mouth. Either way, it’s bizarre.

On Monday morning a press release landed declaring that celebrity former criminal Mark “Chopper” Read would “announce filming of his final appearance on film or TV tomorrow”. Attached was a Word document describing a PR event for the movie, The Hurtin’ Kind Part One: The Albanian, “a gangster film based upon actual events and featuring real-life characters playing themselves”.

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