Oct 9, 2012

Chinese activate ‘zoushuangai’ media: will it free the press?

The Chinese media landscape is changing, exciting and worrying local journalists. Is the firm hand of government control easing as proprietors are told to embrace commercialism and Western practice?

Margaret Simons

Journalist, author and director of the Centre for Advanced Journalism

Sitting in the audience to hear News Limited CEO Kim Williams arguing against increased government regulation of media on Thursday were some guests who had a very particular, and in the Australian context unusual, perspective on what he was saying.

The Arts Faculty at the University of Melbourne was hosting four journalism academics from Fudan University in Shanghai to take part in a research round table, in which I was a participant with other colleagues. The morning after Williams’ address we were treated to a presentation from Dr Deng Jianguo, assistant professor at Fudan and a former copy editor at the Shanghai Daily, on the new policy of “zoushuangai” introduced by the government of China, and currently causing both excitement and confusion among journalists.

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One thought on “Chinese activate ‘zoushuangai’ media: will it free the press?

  1. Karen Ross

    Zoushuangai – is meaningless in Chinese. I think you may have possibly made a mistake – do you mean zou zhuan gai 走转改?

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