The expression "social media" contains a kind of implicit rebuke. What does that make the rest of the media? Anti-social? Asocial? What was news media meant to be about except society? Yet for a group thought to live and die by public approval, journalists have had ambivalent relations with their readers and viewers, sometimes pandering to them, sometimes hectoring them, sometimes ignoring them altogether.
Brave News World: how social does the media now have to be?
Social media will enhance or destroy the journalism model, depending on who you believe. Gideon Haigh on Twitter, Facebook and measuring news in the third chapter of his investigative special for Crikey on the future of the media.