Jones exodus tops 50, MRN directors targeted. The number of sponsors to withdraw ads from Alan Jones' 2GB breakfast show has cracked 50 as the toxic parrot approaches the twilight of his career. Yesterday, blue-chip heavyweights including nib, Oporto and QBE added their names to the heaving list of withdrawals that also includes Coles, Woolworths, McDonald's and Bing Lee -- see Crikey's updated list.
Media analysts have valued the impact on 2GB owner Macquarie Radio Network's bottom line at $80,000 for each day sponsors stay away -- however, they also claim they'll crawl back when the storm subsides. But as Crikey reported on Tuesday, many of the same names who fled 2Day FM's Kyle & Jackie O Show over Sandilands' notorious "fat slag" comments late last year are yet to return.