Advertising

Oct 2, 2012

Sponsors say breakfast with Jones leaves a bad taste

Slater & Gordon and The Australian was still advertising on Alan Jones' 2GB program this morning. Crikey reveals the advertisers withstanding the pressure.

Andrew Crook — Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

Left-wing lawyers Slater & Gordon heads a large list of firms yet to withdraw advertising from The Alan Jones’ Breakfast Show as pressure mounts on the conservative shock jock over his disgraceful Julia Gillard comments.

11 comments

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11 thoughts on “Sponsors say breakfast with Jones leaves a bad taste

  1. zut alors

    It’s been a productive morning having called several major sponsors directly to inform them I will never consider buying their product or using their services while they still have a commercial arrangement with Macquarie Radio.

    It’s no good merely complaining about AJ and having sponsors withdraw from the breakfast time slot, their ads could easily be rescheduled later in the day and the network will continue to make money.

  2. davidbrewster

    Sheesh! When you look at it like that it’s hard to see where Jones squeezes a word in. Thank God for the ABC I say.

  3. michael r james

    Whew, that is kind of exhausting just to read. Reminds me of why I don’t listen to commercial radio—I have always found it to be more disruptive and irritating than commercial tv.

    Anyway it may be that contracts require a certain advance notice. According to the SMH “Honda Australia announced last night it had instructed that all its advertising cease on 2GB” which is the only such example I have read about. But it is the only threat that counts.

    There is no mystery about Sandilands–his audience is todays batch of current and future hyper-consumers (and dumb/susceptible just like they want em), but what do advertisers think they are achieving with Jones’ audience of old geezers? Is it because these companies are run by old curmudgeons who secretly or overtly agree with Jones’ toxic crap? Or are the advertising agencies just so dumb, and treat their clients as totally gullible, that audience share is the be all and end all of metrics? (At least I suppose the Barry Gibb concert makes sense?)

  4. Jill Tomlinson

    I can report that Slater and Gordon are no longer advertising with Alan Jones or 2GB – see the email response below that I received from Angela Bell of Slater and Gordon:

    “We share your concerns about Alan Jones comments and we believe that they have crossed a line of decency. Slater & Gordon has asked the company that arranges the placement of our media advertising to cancel any advertisements that had been scheduled to run on 2GB.

    Slater & Gordon stands with thousands of Australians who would want us to advertise elsewhere.

    Best regards,
    Angela”

  5. Bob the builder

    It’s a terrible day when there is trial by multinational corporations. Since when does it make sense to use multinationals to censors pond scum like Jones? These arguments should be had in the public realm, not decided by the purchasing power of advertisers.

  6. Kevin Tyerman

    “Advertisers that dragged back their dignity and pulled ads from the Jones circus ”

    So, is this a journalistic report or an opinion piece?

  7. Mark from Melbourne

    Gosh, there doesn’t appear to be much time on the running sheet for Jones to actually get a word in edgeways. Or is he just in truth a spruiker and nothing more.

  8. Cuppa

    Please note Andrew: Jones is a part-owner of 2GB – fourth biggest shareholder.

  9. michael r james

    Meanwhile just in:

    [http://www.smh.com.au/entertainment/tv-and-radio/tribunal-upholds-that-jones-incited-hatred-20121002-26x8h.html
    Tribunal upholds that Jones incited hatred
    AAP October 2, 2012 – 6:58PM
    .
    Alan Jones has lost his bid to overturn a tribunal decision which found he incited hatred of Lebanese Muslims during comments made on air in 2005.
    .
    The controversial broadcaster and his employer Harbour Radio appealed against a 2009 decision by the NSW Administrative Decisions Tribunal which found he “incited hatred, serious contempt and severe ridicule of Lebanese Muslims” during comments made on air in April 2005.
    .
    But in a decision handed down in Sydney today, the tribunal dismissed his appeal, saying it was unsuccessful “except on quite minor and relatively unimportant aspects”]

  10. AR

    I spent a painful morning listening to Jones and his devout listeners calling in telling him that he is the real victim of the evil socialist dictatorship of the ALP/ABC.
    As the Wharf Review put it with their parrot sketch, “these incontinence pads & funeral plans don’t sell themselves..”.
    What I find really interesting about his advertisers, apart from the usual megacorps, is the array of shonks & shysters, dental implants, ambulance chasing lawyers, weight loss panaceas and worse.
    His demographic is truly god’s waiting room – the only question is whether they will outlive him.
    Pity that Rat Hately is off with pneumonia (picked up in London..? guess one can’t even trust the air/con in 5 star hotels these dire days in Blighty), it would have been fun to hear him defend of the indefensible.

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