Oct 1, 2012

Come in Spinner: Alan Jones and the crisis management strategy

Alan Jones probably didn't seek PR crisis management advice before delivering his apology to Julia Gillard yesterday. They would have told him he handled it very badly.

Noel Turnbull

Adjunct professor of media and communications at RMIT University.

Crisis management was once the PR area everyone wanted to be renowned for — leaping in, handling media, rescuing brands, living on adrenalin, booking a spot on the lecture circuit and generally thinking you were a player in the premier league.

Crisis management, however, has changed. Largely because many of the crisis procedures companies follow have been systematised very effectively; partly because best practice is now well disseminated (there are lots of crises after all); and, partly because PR people have discovered the power of the apology.

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5 thoughts on “Come in Spinner: Alan Jones and the crisis management strategy

  1. zut alors

    I remain optimistic re his demise, Mr Turnbull, whether it be sooner or later.

    Remember Ozymandias.

  2. John Bennetts

    OnLineObserver has, today, published a diametrically opposed comment re Jones. Not surprisingly, it is receiving a bad run in the comments column.

    Given that Jones is in this game for the money, isn’t it both fair and appropriate that substantial piles of money are the most appropriate (only?) realistic form of apology?

    I’m hoping that the PM takes the Holding Redlich avenue and subsequently very publicly crows her victories.

    Given the recent judement to the effect that other forms of media, including social media, are subject to the law, it would be tempting to extract further retribution from certain on line channels which have echoed the refrains of this aged and untrustworthy would-be king maker.

  3. Dion Giles

    Thinking of Alan Jones’ 2GB audience I can’t help thinking of Les Patterson. Maybe also Dame Edna.

  4. klewso

    Wasn’t Jones sorry he’d been recorded and given greater circulation than his “audience of the converted”?

  5. klewso

    He still remains a candle for the Abbott moth, because “Gloria’s” sort of interviewers give him such an easy run – not asking potentially embarrassing questions – because they are more PR than “enlighteners”.

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