How can an iconic chain such as Dick Smith Electronics -- with $1.5 billion in revenue, 325 stores, 4500 staff and one of the best brand names in Australian retail -- be worth just $20 million?

That's the question that has left consumers and even some business experts scratching their heads. There might even be a few executives within Woolworths -- who this time last year valued the business at about $440 million -- wondering if they've done the right deal.