When it comes to executive pay, generalisations often rule the discussion. It may surprise many, but executive pay, while still very lucrative for those who receive it, hasn't been rising. Since the global financial crisis, it hasn't kept pace with inflation.

In 2011, average total pay in the ASX100 declined 8.9% to $3.055 million as bonuses declined, according to a report released yesterday. However, if we take the past 10 years into account, it grew twice as fast as earnings and more than three times as fast as inflation.

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