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Sep 11, 2012

News Limited’s ‘premiere package’ for agents under attack

News Limited-controlled REA Group offered to establish a slush fund worth tens of thousands of dollars for a leading Melbourne real estate agent if it committed to an exclusive two-year advertising deal.

Andrew Crook — Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

News Limited-controlled REA Group offered to establish a slush fund worth tens of thousands of dollars for a leading Melbourne real estate agent if it committed to an exclusive two-year advertising deal.

The text of a so-called “premiere package” offer from last month, marked “commercial in confidence” and obtained by Crikey, shows how a leading agent was offered the cash to run “training”, co-branded marketing material and other “collaborate initiatives” if it sealed an agreement with the market leader.

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6 comments

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6 thoughts on “News Limited’s ‘premiere package’ for agents under attack

  1. Pete from Sydney

    absolutely no chnace of a hidden agenda here

  2. Michael

    And yet again another deftly brilliant manouver by Fairfax to impress & retain a portion of the Real Estate market.
    If they’re not slandering the industry they report it to consumer affairs.
    A Real Estate Agent’s bet friend, Fairfax, NOT!!
    At this rate Fairfax will be left with the Death Notices & City Council Notices.
    Whoever runs the show at Fairfax should be reported to ASIC for corporate negligence.

  3. Angel Tom

    I assume Pete, you are referring to Mr Crook’s flagrant promotion of Catalano?

  4. Andrew Crook

    Crikey, as always, backing Fairfax to the hilt.

  5. Angel Tom

    More than the hilt, methinks Mr Crook

  6. Andrew Crook

    Fingers crossed for that cadetship.

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