The Glenn Dyer breakdown: Seven’s night, again. In a replay of Tuesday and Wednesday nights The X Factor pumped up Seven, Nine struggled as The Farmer Wants a Wife slid badly, but Big Brother rallied. Nine managed second, the ABC third and Ten fourth, again.

Tonight: The AFL and NRL Footy Shows on Nine and Ten are in finals mode from tonight. Rake returns to ABC 1 for the second series as does Lowdown at 9.30pm. Ten has nothing much else. Nine has Big Brother and Big Brother: Confidential. 7TWO has Lewis (the repeat). Seven has Better Homes and Gardens in AFL markets at 7.30pm and another Mighty Ships PR confection in NRL markets and then Criminal Minds at 8.30pm to reunite the network. SBS has Destination Flavour about Australia and yet another British food and climate program of four parts.

The top 10 national programs (metro & regional combined):

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  1. The X Factor (Seven) — 2.237 million
  2. Seven News — 1.876 million
  3. Nine News — 1.606 million
  4. Criminal Minds (Seven) — 1.505 million
  5. A Current Affair (Nine) — 1.497 million
  6. ABC News — 1.495 million
  7. Home and Away (Seven) — 1.484 million
  8. Today Tonight (Seven) — 1.387 million
  9. Big Brother (Nine) — 1.331 million
  10. Gruen Planet (ABC 1) — 1.249 million

The Metro Winners:

  1. The X Factor (Seven) (7.30pm) — 1.542 million
  2. Seven News (6pm) — 1.294 million
  3. Today Tonight (Seven) (6.30pm) — 1.150 million
  4. ABC News (7pm) — 1.120 million
  5. Nine News (6pm) — 1.101 million
  6. Big Brother (Nine) (7pm) — 1.027 million
  7. Criminal Minds (Seven) (8.30pm) — 1.019 million

The Losers: The Farmer Wants a Wife, 784,000 at 8.30pm (and 1.148 million nationally, as it slips down the regional Top 10). Not good enough for Nine. Around 240,000 people watching Big Brother went elsewhere last night rather than stay and watch The Farmer Wants a Wife. That is a crippling turn-off and the format is on its last legs.

Puberty Blues on Ten at 8.30pm, 728,000 and 959,000 nationally. It did well in viewers under 40, but from what I watched last night, it is predictable and so old fashioned. Dallas, slipped back to 10pm by a reticent Nine and had just 206,000 viewers and 292,000 nationally. Another confirmed flop.

Metro News & CA: Nine News and A Current Affair won Melbourne solidly, but Seven news won Sydney by 58,000, one of its biggest nightly wins for quite a few months. Seven won Brisbane, Adelaide and Perth. The Perth win was by 126,000 people. Today Tonight won Sydney by 77,000, another big margin, and won Brisbane, Adelaide and Perth.

  1. Seven News (6pm) — 1.294 million
  2. Today Tonight (Seven) (6.30pm) — 1.150 million
  3. ABC News (7pm) — 1.120 million
  4. Nine News (6pm) — 1.101 million
  5. A Current Affair (Nine) (6.30pm) — 960,000
  6. Ten News (5pm) — 702,000
  7. The Project (Ten) (6.30pm) — 502,000
  8. The Project (Ten) (6pm) — 376,000
  9. Lateline (ABC) (10.40pm) — 220,000
  10. SBS News (6.30pm) — 167,000
  11. Ten News (10.30pm) — 165,000
  12. The Business (ABC) (11.15pm) — 137,000
  13. SBS News (10.30pm) — 97,000
  14. The Drum (News 24) (6pm) — 51,000

In the morning: Ten’s Breakfast picked up again.

  1. Sunrise (Seven) (7am) — 359,000
  2. Today (Nine) (7am) — 308,000
  3. The Morning Show (Seven) (9am) — 157,000
  4. Mornings (Nine) (9am) — 121,000
  5. News Breakfast (ABC) (7am) — 38,000 (+34,000)*
  6. Breakfast (Ten) (7am) — 43,000

*On News 24 simulcast

Metro FTA: Seven (3 channels) won with a share of 33.4% from Nine (3) on 22.5%, the ABC (4) was 3rd on 20.8%, Ten (3) ended on 17.1% and SBS (2) finished with 6.2%. Seven leads the week with 32.0% from Nine on 25.3%, the ABC is on 21.4%, Ten is on 15.8%, and SBS, 5.6%. Main Channels: Seven won with a share of 25.5%, from Nine on 17.8%, ABC 1 was on 13.8%, Ten, 10.1% and SBS ONE, 5.1%. Seven leads the week with 23.9% from Nine on 19.4%, ABC 1 on 14.6% and Ten on 10.3%.

Metro Digital: ABC 2 won with 5.3% from 7TWO on 4.3%, Eleven was on 4.2%, 7mate, 3.6%, ONE, 2.8%, GO 2.5%, Gem, 2.1%, SBS TWO, 1.1% and News 24 and ABC on 0.8% each. The 10 digital channels had an FTA share last night of 27.5%. ABC 2 leads the week with 5.2% from 7TWO on 4.3% and 7mate on 3.8%.

Metro including Pay TV: Seven (3 channels) won with a share of 28.1% from Nine (3) on 18.9%, the ABC (4) was on 17.5%, Ten (3) ended on 14.4% and SBS (2) was on 5.2%. the 15 FTA channels had a total viewing share of 86% (the week’s high so far), with the five main channels on a share of 63.9% and the 10 digital channels on 22.1%. The 200 plus channels on Foxtel have Pay TV a 14.0% share last night, the lowest of the week so far.

The top five pay TV channels were:

  1. Fox 8 — 2.9%
  2. LifeStyle — 2.4%
  3. TV1 — 2.3%
  4. Discovery — 1.7%
  5. UKTV, Nickelodeon & Cartoon Network — 1.6%

The five most-watched programs on pay TV were:

  1. AFL: AFL 360 (Fox Footy) — 93,000
  2. Location, Location, Location Australia (LifeStyle) — 92,000
  3. The Simpsons (Fox 8) — 90,000
  4. The Sponge Bob Pants Movie (Nickelodeon ) — 73,000
  5. Family Guy —  (Fox 8) 64,000

Regional: Prime/7Qld (3 channels) won with a share of 36.5% from WIN/NBN (3) on 24.1%, the ABC (4) was on 19.3%, SC Ten (3) was on 14.95 and SBS (2) ended on 5.2%. Prime/7Qld won the main channels with 24.9% from WIN/NBN on 18.7%, ABC 1 was on 10.6% and SC Ten, 8.5%. TWO won the digitals with 6.7% from ABC 2 with 6.4% and 7mate on 4.9%. The 10 digital channels had a very high share last night on 33.4%. Prime/7Qld lead the week with 34.2% from WIN/NBN on 25.5%, the ABC with 20.3% and SC Ten on 14.8%.

The five most-watched programs in regional markets were:

  1. The X Factor — 695,000
  2. Seven News — 582,000
  3. A Current Affair — 537,000
  4. Home and Away — 491,000
  5. Nine News — 486,000

Major Metro Markets: Seven almost had a clean sweep in all five metro markets, both overall and in the main channels. Nine and the ABC tied for second overall in Sydney, and the ABC was second overall in Perth, with Ten third and Nine fourth. But in the main channels in Perth it was Nine second and ABC 1 3rd.

In Sydney, in the main channels, it was Seven from Nine and ABC 1. In Melbourne it was Nine first, from Seven and then ABC 1. In Brisbane it was Nine second and the ABC and ABC 1 third in the main channels and overall. ABC 2 with its Paralympics coverage won the digitals in Sydney, Melbourne and Perth. Eleven won Brisbane and 7mate won Adelaide. Seven leads Nine and the ABC in that order everywhere bar Perth where it is still Seven from the ABC and Nine third.

(All shares on the basis of combined overnight 6pm to midnight All People)

Source: OzTAM, TV Networks reports

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Peter Fray
Peter Fray
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