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Sep 6, 2012

Online, print ad revenues continue to plummet in the US

The latest figures on US newspaper ad revenues show another decline in print ads and sluggish growth in online revenues in the three months to June.

Glenn Dyer — <em>Crikey</em> business and media commentator

Glenn Dyer

Crikey business and media commentator

A large US regional newspaper group has gone bust for a second time in three years, despite heading down the digital route. Given the latest figures on US newspaper ad revenues show another decline in print ads and sluggish growth in online revenues in the three months to June, it’s hardly a surprise.

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One thought on “Online, print ad revenues continue to plummet in the US

  1. John Bennetts

    “Analysts said the move to go bust deliberately appears designed to allow the JRC to continue in business with the present ownership structure, but without the burden of financial obligations that it can’t meet.”

    Translated, means:

    “The decision means that the owners can hold onto everything of value in the business, whilst avoiding meeting commitments to creditors and staff. Voluntary Chapter 11 bankruptcy has again allowed the big fish to swim free at the expense of the small fish.”

    Isn’t US-style capitalism wonderful?

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