The Prime Minister approached senior News Limited executives today to complain about a story in The Australian that claimed she had set up a "trust fund" for her former boyfriend 17 years ago. And she won -- at least this round.

The Australian's editor-in-chief Chris Mitchell told Crikey this morning that Gillard had "dealt at group level rather than anyone on The Oz" in relation to the story, which ran in the paper and on its website, and has now been spiked. The PM's approach resulted in a grovelling online apology, with the imperious headline "Apology to the Prime Minister" that has run on News Limited sites around the country. Mitchell said reporter Ean Higgins had got one wrong word in the yarn, which richly recounted former AWU official Bruce Wilson's current life as a chef on the NSW north coast.