News

Aug 8, 2012

The Power Index: foodies, providore Simon Johnson at #9

If there's one product that sums up the power of providore and food importer Simon Johnson, it's the humble anchovy. Not that these anchovies are all that humble considering it costs $2

Amber Jamieson — Freelance journalist in New York

Amber Jamieson

Freelance journalist in New York

If there’s one product that sums up the power of providore and food importer Simon Johnson, it’s the humble anchovy. Not that these anchovies are all that humble considering it costs $29.25 to buy a 75-gram pack of the Ortiz Family Reserve (yes, that’s nearly $400 a kilo).

First the anchovies are caught just off the Basque region in Spain. Then they’re salted before being hand filleted and packaged. After that they’re sent across the globe in one of Johnson’s expensive refrigerated containers, finally ending up on restaurant menus and the shelves of gourmet grocers across Australia.

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