Big ratings losses as Fairfax proves it’s not all talk. Fairfax Media’s AM talk stations in Sydney (2UE) and Brisbane (4BC) suffered big losses that could not be offset by another gain for Melbourne market leader 3AW in the fifth radio ratings survey of 2012. The poor performance of the two Fairfax stations, and an ABC local radio station in Adelaide, took some of the gloss off what was a strong survey for talk, especially 2GB in Sydney and the ABC local radio stations in Sydney, Melbourne, Brisbane and Perth.
2UE’s share of just 4.5 is now at a level where the station’s future is very much problematic. It is all but unsaleable, except to an opportunistic buyer such as John Singleton and his Macquarie Radio group. 4BC in Brisbane saw its share dip 0.8 to 6.9, almost as bad as 2UE’s 0.9 loss. 3AW had a gain of 0.6 to 15.4, so the news wasn’t all bad for the Fairfax board. 4BH in Brisbane lost 0.7 to 6.8. But 6PR in Perth added 1.1 to 10.0.