Business is drunk if it thinks it doesn’t have to police Facebook
The Advertising Standards Board says that all the stuff on a brand's Facebook page is advertising and has to follow the rules for same. And so they should.
Companies
Aug 7, 2012
The Advertising Standards Board says that all the stuff on a brand’s Facebook page is advertising and has to follow the rules for same. Like tell the truth. And not be offensive. What did you expect?
News has emerged in recent days of an ASB determination relating to comments posted on the Facebook page of Smirnoff vodka. In this particular case, the vodka fans’ comments were ruled not to be obscene, s-xist, racist, or depicting irresponsible drinking — that’s a surprise.
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Agree. Facebook is effectively a free website for the business. If the Business then does not wish to take the time to manage it then DON’T HAVE A FACEBOOK PAGE. I have also noticed that most brands are pretty quick to manage negative comments about their brand if they have them posted.
+1 Bryannai and Stilgherrian[1] – I bet if I put up a graphic post about my vodka experiences in the bathroom they’d take it down really quickly …
[1] I still have to page up to see if I spelt your name correctly.
It is Actually spelt Bry’annai but Crikey discriminates against people with Bogan parents.
That looks more Celtic than Bogan. (the cynics would ask how can you tell? š
So doesn’t this mean that I could just encourage my “brand ambassadors” to set up unofficial pages to do the same thing?
This will just encourage companies to put more than an arms length between themselves and all the “here’s an interesting social experiment…” *ghaagggghhh*
The pages will still exist unofficially and the lack of accountability will simply increase.
@Simon: sure, and that in a way is more effective, but the messages the company wants out there get spoofed. See huffingtonpost.com/2010/10/28/funny-or-die-spoofs-chevr_n_774893.html