Companies

Aug 7, 2012

Business is drunk if it thinks it doesn’t have to police Facebook

The Advertising Standards Board says that all the stuff on a brand's Facebook page is advertising and has to follow the rules for same. And so they should.

Stilgherrian ā€” Technology writer and broadcaster

Stilgherrian

Technology writer and broadcaster

The Advertising Standards Board says that all the stuff on a brand’s Facebook page is advertising and has to follow the rules for same. Like tell the truth. And not be offensive. What did you expect?

News has emerged in recent days of an ASB determination relating to comments posted on the Facebook page of Smirnoff vodka. In this particular case, the vodka fans’ comments were ruled not to be obscene, s-xist, racist, or depicting irresponsible drinking — that’s a surprise.

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’sĀ terms and conditions

6 comments

Leave a comment

6 thoughts on “Business is drunk if it thinks it doesn’t have to police Facebook

  1. Bryannai Baillieu

    Agree. Facebook is effectively a free website for the business. If the Business then does not wish to take the time to manage it then DON’T HAVE A FACEBOOK PAGE. I have also noticed that most brands are pretty quick to manage negative comments about their brand if they have them posted.

  2. Mike Smith

    +1 Bryannai and Stilgherrian[1] – I bet if I put up a graphic post about my vodka experiences in the bathroom they’d take it down really quickly …

    [1] I still have to page up to see if I spelt your name correctly.

  3. Bryannai Baillieu

    It is Actually spelt Bry’annai but Crikey discriminates against people with Bogan parents.

  4. Mike Smith

    That looks more Celtic than Bogan. (the cynics would ask how can you tell? šŸ™‚

  5. Simon

    So doesn’t this mean that I could just encourage my “brand ambassadors” to set up unofficial pages to do the same thing?

    This will just encourage companies to put more than an arms length between themselves and all the “here’s an interesting social experiment…” *ghaagggghhh*

    The pages will still exist unofficially and the lack of accountability will simply increase.

  6. Mike Smith

    @Simon: sure, and that in a way is more effective, but the messages the company wants out there get spoofed. See huffingtonpost.com/2010/10/28/funny-or-die-spoofs-chevr_n_774893.html

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details

Sending...