Seven's share of TV advertising revenue in the January-June period was the second highest recorded since the current method of audited figures released on a half-year basis started in 2005. Ten, meanwhile, recorded the worst.
Figures from Free TV Australia show Seven's share rose to just over 40%. That was second only to the 41.38% recorded in the July-December half of 2008-09 and was up a massive 2.4% from the 37.6% share Seven had in the first half of last year. It was also up nearly 2% from the 38.10% recorded in the December half of last year. Ten's share sank to just over 25.5%, from 28.85% a year ago and 27.03% from the December six month of 2011. Nine's share was 34.45%, up from the 33.55% recorded in the first half of 2011 and 34.87% for the back half of last year.