Jul 27, 2012

ABC to unleash citizen’s agenda at 2013 election

The ABC plans to revamp its campaign coverage at next year's federal election following heavy criticism of the media's performance during the 2010 campaign.

Matthew Knott

Former Crikey media reporter

The ABC plans to revamp its campaign coverage at next year’s federal election following heavy criticism of the media’s performance during the 2010 campaign. On the menu is greater policy scrutiny, a beefed-up online offering and more opportunities for voters to set the agenda rather than politicians or journalists.

The last federal election campaign — best remembered for Mark Latham’s aggressive appearance on the campaign trail — was widely seen as a nadir for the major parties and the media. Independent MP Tony Windsor described it as the worst campaign he’d ever seen from the fourth estate.

Free Trial

Proudly annoying those in power since 2000.

Sign up for a FREE 21-day trial to keep reading and get the best of Crikey straight to your inbox

By starting a free trial, you agree to accept Crikey’s terms and conditions


Leave a comment

25 thoughts on “ABC to unleash citizen’s agenda at 2013 election

  1. Hamis Hill

    All very well on the Gunnadoo front, but “the worst campaign Tony Windsor has ever seen from the fourth estate” has continued every week since, setting Gillard PM to crash and burn at any moment.
    And the worst campaign from the unelected politicians will continue all the way to the election, next week. Which is exactly what The ABC and others have been conditioning the electorate to expect since 2010. Well isn’t it! Pathetic, lazy and arrogant non reporting from the palace eunuchs of the press, politicians in hiding.
    As all will remember John Howard started campaigning from the first day of government, revealing the above ABC, last minute, plans “to do better”as outdated nonsense. Th election campaign is on now and has been since the last election.

  2. mikeb

    I wonder how the “free” press will respond to the ABC’s direction policy? I suspect they’ll change nothing.

  3. klewso

    Are they still going to strain it through the sort of “values” it (or someone), obviously, puts on Reith’s?

  4. Whitting Michael

    If the ABC is genuine about wanting to be less biased about their political reporting they can begin immediately. But does anyone believe that the hacks and fools appointed by John howard would do that? Of course not. By 2013, although promoting a more just even-handed coverage they will find a way around that. Poor, irresponsible journalism is one of the factors which has killed off newspapers. TV may be next.

  5. zut alors

    Please, simply allow the two major party leaders to toss a coin to decide who takes government in 2013 rather than expose hapless voters to several weeks of spin, verbal whoppers, catch phrases, repetitive [email protected] about Australian working families et al.

    Not sure I have the strength or mental fortitude to survive that limp, drawn-out dreck again.

  6. Marc Sassella

    If the ABC are serious in wanting to improve their coverage of the next election, the first thing they need to do is replace the second-rate team running the 7.30 programme. Leigh Sales’ interview with the Prime Minister this week was evidence enough that she’s simply not up to it. Her co-host is no better.

  7. klewso

    Steve Cannane stands out, admittedly in a field of mediocrity, at the ABC at the moment – after what Maurie Newman did to dumb it down.

  8. Pedantic, Balwyn

    No doubt the ABC Radio News will continue to get its headlines from News Ltd, usually the Daily Telegraph throughout the campaign.
    A perfect example yesterday when the leading item was PM Gillard denies she favoured Labor States in NDIS funding. This came at 9.00 am in Victoria, where ironically, only seconds before State Premier Bailleau was reduced to petty mumblings over protecting state finances by ABC veteran Jon Faine over the failure of his Government to support the scheme by contributing a measly $10 million per year for a trial scheme.
    All the while the phones and texts messages ran hot condemning Bailleau’s politically inspired parsimony. However public opinion was completely ignored by the right wing supporters in the ABC news room where clearly they live in a parallel world.

  9. drmick

    Have the ABC run this past their bosses at limited news yet?
    It will be as unfair and unbalanced as the last one because they did not get what they wanted then, and have been trying ever since to correct that mistake.
    Their ABC indeed.

  10. CML

    @ PEDANTIC, B – I agree. Love listening to Jon Faine when I visit my daughter in Melbourne. Also with the comments on Steve Kinnane (good), Leigh Sales & Chris Uhlmann (very bad). The partisanship of the latter two frequently dissolves into downright rudeness. I gave up watching 7.30 some months ago – the standard of reporting since Kerry left is appalling. There were also some similar comments to mine on the ABC’s “The Drum” website about Annabelle Crabb – she is just too clever by half these days. Very busy trying to cover-up her right-wing views. Well I don’t buy it, Annabelle.
    The ABC has to do much better if it wants me to believe that it presents a “balanced” political view. Whatever happened to the likes of Ellen Fanning? She was very, very good! Does anyone know if she is still with the ABC? I read somewhere that Ellen applied for the 7.30 position – how anyone could bypass her in favour of that blo+dy awful Sales person, is unbelievable. Influence from the Howard -appointed, top echelon of the ABC no doubt. Always thought Rudd should have had a
    BIG cleanout of that organisation when he won office. Hindsight is a wonderful thing!

Share this article with a friend

Just fill out the fields below and we'll send your friend a link to this article along with a message from you.

Your details

Your friend's details