Jul 18, 2012

Shire’s Shiny PR … deja vu for ABC … Guardian’s big loss …

In today's Media Briefs: Sun Shines on Shire publicity ... Deja vu for ABC designers ... Front Page of the Day ... Guardian and Observer lose £44.2m ... Seven not out of NRL race and more ...

Sun Shines on Shire publicity. Wondered why News Limited tabloids, led by the Sydney Daily Telegraph, have been whipping up a “controversy” about just where some of the cast of the Ten Network’s new program The Shire hail from?

You have to remember the real cast in this story: the Murdoch family. The Tele is of course owned by News Limited, which is owned by News Corporation, which is controlled by the Murdoch family. The Ten Network is 10% owned by Lachlan Murdoch, who is chairman of the network’s parent company. And The Shire is being produced by the Shine group, which used to be controlled by sister Elisabeth, before she sold it to News Corp in February of this year and pocketed $US248 million. Shine also produces MasterChef for Ten, and a couple of other series either broadcast (remember the disaster known as The Renovators last year; that was a Shine production) or about to appear on air.

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3 thoughts on “Shire’s Shiny PR … deja vu for ABC … Guardian’s big loss …

  1. Mike Smith

    Why are they pronouncing Shire to rhyme with dire, rather than dear?

  2. sickofitall

    @mike Smith: that answers itself, really.

  3. Frank Campbell

    Glenn Dyer is right- the ABC is clogged with cheap reality/celebrity TV imports, repeated…So is SBS.

    Not to mention local variants, like the teeth ‘n tonsils flop “Randling”.

    And a lot of imported fluff is on pay TV first anyway…

    Some recent garbage: Stephen Fry’s 100 gadgets, Joanna Lumley stumbling around ancient Greece…

    If you laid the 6 million episodes of “Grand Designs” end to end, Britain would be covered in steel and concrete self-indulgence, painted green.

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