Ten at sixes and Sevens. The real story out of the mid-year TV ratings isn’t so much the closing of the gap on a weaker Seven by a stronger Nine, but the continual looting of the Ten audience by Seven and Nine, while SBS has edged up slightly and the ABC is doing OK, not worse as some recent commentaries have claimed.
In fact, the loss of share by Ten is an indictment on the management of the network by Lachlan Murdoch in his time as interim CEO in 2011. He is now chairman of the company and still hasn’t accepted responsibility for the network’s very weak ratings, revenue and earnings showing this year. It hasn’t all been the fault of the weak revenue position of the industry.