On Monday we kicked off our "If I ran Fairfax" series by asking a collection of veteran Fairfax watchers what they would do to transform the company into a thriving business. Would they follow the Greg Hywood strategy or take a different approach?

Today, a Johannesburg-based journo, a Liberal Party election campaign veteran, a leading ad-man and a former editor of The Age weigh in with their ideas. And, yes, we've asked Gina Rinehart what she'd do if she was in the hot seat -- no response so far ...