The Glenn Dyer breakdown: A weak night for Seven who probably reckoned they would have done better with Australia’s Got Talent in the line up. It didn’t click with viewers and Nine won. The Block was tops in metro markets with 1.511 million people and 2.119 million nationally, which was a very strong result.

Australia’s Got Talent flopped for Seven last night, 90 minutes from 7.30pm and it could only average a weak 881,000 viewers (1.389 million nationally). Will it join Ten’s The Biggest Loser as a victim of the reality format overkill this year by the networks?

The much hyped Dumb, Drunk and Racist debited on ABC 2 at 9.30pm and averaged 266,000 (387,000 nationally). That’s OK and was the biggest audience for ABC 2 last night. It was the second most watched program on digital TV last night after Neighbours on Eleven with 308,000. It pushed ABC 2 to second among the digital programs in prime time last night.

A week ago last night the second NRL State of Origin game disrupted viewing patterns. The ABC started Nice with Myf Warhurst last week at 8 pm on ABC 1 and it averaged a quite good 503,000. Last night it rose to 597,000 (and 889,000 nationally, which is very good) and deserved more because it’s an interesting program that could have done with tougher production.

Nine won because of very strong showings in Sydney and Melbourne. Nine continues to be weak in Adelaide and especially Perth with The Block and other programs not as popular there as they are in east state markets.

Tonight: NRL and AFL Footy Shows on Nine from 9.30pm. The Block at 7pm. MasterChef from 7pm on Ten. The ABC has Silk on 1. SBS has myriad food programs.

The top 10 national programs (metro & regional combined):

  1. The Block (Nine) — 2.119 million
  2. Seven News — 1.930 million
  3. Nine News — 1.887 million
  4. A Current Affair (Nine) — 1.822 million
  5. MasterChef (Ten) — 1.484 million
  6. Australia’s Got Talent (Seven) — 1.389 million
  7. Today Tonight (Seven) — 1.334 million
  8. The Big Bang Theory (Nine) — 1.333 million
  9. ABC News — 1.307 million
  10. Home and Away (Seven) — 1.291 million

The Metro Winners:

  1. The Block (Nine) (7pm) – 1.511 million
  2. Seven News (6pm) — 1.302 million
  3. Nine News (6pm) — 1.294 million
  4. A Current Affair (Nine) (6.30pm) — 1.228 million
  5. MasterChef (Ten) (7pm) — 1.125 million
  6. Today Tonight (Seven) (6.30pm) — 908,000
  7. The Big Bang Theory (Nine) (8pm) — 1.060 million

The Losers: The Mentalist on Nine at 9pm with 671,000 viewers, House on Ten at 9.30pm, 365,000 and boring. Life’s Too Short on ABC 1 at 9pm, 401,000.

Metro News & CA: Nine News and A Current Affair won Sydney and Melbourne. A Current Affair won Brisbane. In Sydney, A Current Affair won by a massive 134,000 viewers. In Melbourne, Nine News won by a bigger margin, 175,000. In fact the 7pm ABC News had more viewers in Sydney and Melbourne than Seven’s News. Seven’s black holes at 6pm to 7pm in Sydney and Melbourne are growing.

  1. Seven News (6pm) — 1.302 million
  2. Nine News (6pm) — 1.294 million
  3. A Current Affair (Nine) (6.30pm) — 1.228 million
  4. Today Tonight (Seven) (6.30pm) — 908,000
  5. ABC News — 908,000
  6. Ten News (5pm) — 803,000
  7. The Project (Ten) (6.30pm) — 683,000
  8. 7.30 (ABC) (7.30 pm) — 597,000
  9. The Project (Ten) (6pm) — 467,000
  10. Lateline (ABC) (10.35pm) — 202,000
  11. SBS News (6.30pm) — 175,000
  12. The Business (ABC) (11.10pm) — 118,000
  13. SBS News (10.30pm) — 97,000
  14. The Drum (News 24) (10pm) — 51,000

In the morning: Another solid morning for Nine’s Mornings. But Today seems to be lagging a little against Sunrise.

  1. Sunrise (Seven) (7am) — 375,000
  2. Today (Nine) (7am) — 323,000
  3. The Morning Show (Seven) (9am) — 184,000
  4. Mornings (Nine) (9am) — 140,000
  5. The Circle (Ten) (9am) — 63,000
  6. News Breakfast (ABC) (6am ) 51,000 — (+30,000)*
  7. Breakfast (Ten) (7am) — 31,000

*On News 24 simulcast

Metro FTA: Nine (3 channels) won with a share of 28.4% from Seven (3) on 26.8%, Ten (3) was on 22.7%, the ABC (4) was on 16.2% and SBS (2) ended on 5.9%. Nine leads the week with 33.3% from Seven on 27.4% and Ten was on 18.9%. Main Channels: Nine won easily with a share of 23.2% from Seven on 18.9%, Ten was on 17.1%, ABC 1 was on 10.5% and SBS ONE ended on 4.9%. Nine leads the week with 27.8% with Seven on 20.7% and Ten on 14.0%.

Metro Digital: 7mate won with 4.1% from ABC 2 on 4.0%, 7mate on 3.8%, Eleven was on 3.5%, GO was on 2.8%, Gem was on 2.3%, ONE was on 2.0%, SBS ONE was on 1.0%, ABC 3 was on 0.9% and News 24 ended on 0.8%. The 10 digital channels FTA share last night was 25.2%. 7mate leads the week with 3.4%, 7TWO was on 3.2% and GO was on 3.0%.

Metro including Pay TV: Nine (3 channels) won with a share of 23.6% from Seven (3) on 22.3%, Ten (3) was on 18.8%, Pay TV (200 plus channels) was on 14.4%, the ABC (4) was on 13.5% and SBS (2) ended on 4.9%. The 15 FTA channels had a total viewing share last night of 85.6%. The 10 digital channels had a total share of 21.1% and the five main channels share was 64.5%.

The top five pay TV channels were:

  1. Fox 8 (3.03%)
  2. TV1 (2.33%)
  3. Lifestyle (2.24%)
  4. A&E (1.76%)
  5. Fox Classics (1.76%)

The five most-watched programs on pay TV were:

  1. Pawn Stars (A&E) — 82,000
  2. Family Guy (Fox 8) — 71,000
  3. AFL: AFL 360 (Fox Footy) — 70,000
  4. NRL: Live on Fox (Fox Sports 2) — 69,000
  5. Storage Wars (A&E) — 69,000

Regional: Prime/7Qld (3 channels) won overall with 29.8%, narrowly ahead of WIN/NBN (3) on 29.7%, SC Ten (3) was on 19.1%, the ABC (4) was on 15.0% and SBS (2) ended on 6.4%. WIN/NBN however won the main channels with 23.2% from Prime/7Qld on 19.8%. In the digitals, 7mate won with 5.3% from 7TWO on 4.6% and Eleven on 3.8%, ABC 2 ended with 3.4%, the same as GO. The 10 digital channels had a high FTA share last night of 28.7%. WIN/NBN leads the week with 32.4% from Prime/7Qld on 30.7%.

The five most-watched programs in regional markets were:

  1. Seven News — 628,000
  2. The Block — 608,000
  3. Nine News — 594,000
  4. A Current Affair — 593,000
  5. Australia’s Got Talent — 519,000

Major Metro Markets: Nine won overall and in the main channels in Sydney, Melbourne (where Ten pushed Seven out of second in the main channels) and Brisbane. Seven won the same way in Adelaide and Perth. In the digitals, 7 mate won Perth and Melbourne. 7TWO won Adelaide, Eleven won Melbourne and  ABC 2 won Sydney thanks to Dumb, Drunk and Racist. Nine leads the week in Sydney, Melbourne and Brisbane. Seven leads in Adelaide and Perth.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports

Peter Fray

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