The Glenn Dyer breakdown: The Voice, helped by The Block, gave Nine the night, overall, in the main channels and the demos in metro and regional areas.

Q&A with Julia Gillard won the 9.30pm to 10.30pm slot with a total of 1.183 million viewers across the country including the metro and regional main channel audience (1.051 Million) and a further 132,000 viewers on News 24 as well in regional and metro markets.

Sunday Night: Seven won nationally and the main channels. Seven and Nine shared Sydney, Seven won Melbourne, Brisbane, Adelaide and Perth. 7mate won the digitals. Prime/7Qld won the regionals. The Block was number one on the night, but Dancing with the Stars and Downton Abbey meant Seven was watched by more than 1.2 million viewers from 6.30pm to around 10pm. But Nine and Ten scooped up the big demos.

Last week: Seven won All People shares narrowly (by 0.1%), but Nine won the main channels, and with Ten, cleaned up the demos. Seven won Friday and Saturday nights.

And here’s something that will worry Foxtel and Fox Sports management as they continue to wonder about the huge AFL bills and slow subscription take up.

Last week the highest audiences on pay TV were for Rugby League and Rugby Union games. The NRL attracted the highest audience on Fox Sports 2 with Parramatta v Cronulla (338,000) followed by Auckland v. Melbourne  (261,000). Fox Sports 3 attracted an audience of 258,000 for the rugby union Test Match between Australia and Wales on Saturday night and last Tuesday night’s rugby union Test  between Australia and Scotland had 256,000 viewers.

Admittedly, the latter were Tests involving Australia, but rugby union has a much smaller fan base than AFL. AFL games had more viewers overall because more AFL games are broadcast (eight v five for NRL). But with bigger fan bases in regional NSW and Queensland (as we will see with the second the second Origin game tomorrow night), rugby league’s importance to Pay TV is being underlined each week by the strong audience figures for the main games.

Tonight: Packed to the Rafters on Seven. The Block on Nine, Dateline and Insight on SBS. MasterChef on Ten and then Being Lara Bingle at 8pm — you have been warned. One sleep to Origin tomorrow night (Game 2 from Sydney).

The top 10 national programs (metro & regional combined):

  1. The Voice (Nine) —  2.922 million
  2. Seven News — 2.317 million
  3. The Block (Nine) — 2.027 million
  4. Nine News — 1.854 million
  5. Revenge (Seven) — 1.776 million
  6. Today Tonight (Seven) — 1.646 million
  7. ABC News (7pm) — 1.548 million
  8. The Force (Seven) — 1.544 million
  9. MasterChef (Ten) — 1.505 million
  10. Home and Away (Seven) — 1.502 million

The Metro Winners:

  1. The Voice (Nine) (7.30pm) — 2.154 million
  2. Seven News (6pm) — 1.549 million
  3. The Block (Nine) (7pm) — 1.485 million
  4. Today Tonight (Seven) (6.30pm) — 1.296 million
  5. Nine News (6pm) — 1.279 million
  6. Revenge (Seven) (8.30pm) –1.218 million
  7. A Current Affair (Nine) (6.30pm) — 1.137 million
  8. Tricky Business (Nine) (9.30pm) — 1.091 million
  9. MasterChef (Ten) (7pm) — 1.082 million
  10. ABC News (7pm) — 1.053 million
  11. Home and Away (Seven) (7pm) — 1.006 million

The Losers: Yet another Monday night and Ten struggled to get traction. Last Man Standing debuted on Ten at 8pm, 628,000: 4th behind Nine, Seven and ABC 1.

Metro News & CA: Seven News had a rare national sweep of all five metro markets, with the AFL helping in Melbourne. A Current Affair won Melbourne and Brisbane, Today Tonight won Sydney, Adelaide and Perth.

  1. Seven News (6pm) — 1.549 million
  2. Today Tonight (Seven) (6.30pm) — 1.296 million
  3. Nine News (6pm) — 1.279 million
  4. A Current Affair (Nine) (6.30pm) — 1.137 million
  5. ABC News (7pm) — 1.053 million
  6. Ten News (5pm) — 837,000
  7. Q&A (ABC) (9.35pm) — 736,000 (+99,000)*
  8. Four Corners (ABC) (8.30pm) — 734,000
  9. Australian Story (ABC) (8pm) — 719,000
  10. Media Watch (ABC) (9.20pm) — 712,000
  11. 7.30 (ABC) (7.30pm) — 646,000
  12. The Project (Ten) (6.30pm) — 614,000
  13. The Project (Ten) (6pm) — 518,000
  14. Lateline (ABC) (10.35pm) — 310,000
  15. Ten News (10.30pm) — 234,000
  16. SBS News (6.30pm) — 198,000
  17. The Drum (News 24) (6pm) — 59,000
  18. SBS News (10.30pm) — 43,000

*On News 24 simulcast

In the morning: A sleep in for the breakfast show watchers and Seven’s later starting morning show had more viewers than Sunrise, helped by miserable weather in Sydney and Brisbane.

  1. Sunrise (Seven) (7am) — 277,000
  2. Today (Nine) (7am) — 221,000
  3. The Morning Show (Seven) (9am) — 290,000
  4. Mornings (Nine) (9am) — 87,000
  5. The Circle (Ten) (9pm) — 78,000
  6. News Breakfast (ABC) (6pm) — 43,000 (+19,000)*
  7. Breakfast (Ten) (7am ) — 35,000

*On News 24 simulcast

Metro FTA: Nine (3 channels) won with a share of 35.0% from Seven (3) on 26.6%, Ten (3) was on 17.6%, the ABC (4) was on 17.1% and SBS (2) ended on 3.6%. Nine leads the week with 31.8%, from Seven on 30.5%, Ten was on 18.1%. Main Channels: Nine won easily with a share of 29.6% from Seven on 21.0%, ABC 1 was on 13.3%, Ten was on 12.3% and SBS ONE, 3.0%. Nine leads the week with 26.0% from Seven on 23.5% and Ten on 13.1%.

Metro Digital: 7TWO won with a share of 3.3%, from GO on 3.0%, ONE was on 2.8%, Eleven and ABC 2 were on 2.5% each, Gem was on 2.4%, 7TWO, 2.3%, News 24, 0.9%, SBS TWO, 0.6% and ABC 3 0.5%. The 10 digital channels had an FTA share last night of 20.8%. 7mate leads the week with 4.0% from GO on 3.6% and 7TWO on 3.0%.

Metro including Pay TV: Nine (3 channels) won with a share of 29.6% from Seven (3) on 22.4%, Ten (3) was on 14.8%, the ABC (4) was on 14.5% Pay TV (200 plus channels) was on 13.4% and SBS (2) ended on 3.1%. The 15 FTA channels share of viewing last night was 86.6%. The five main channels share was 69.2% and the 10 digital channels share was 17.4%.

The top five pay TV channels were:

  1. Fox Footy (3.1%)
  2. Fox Sports 2 (2.9%)
  3. Fox 8 (2.3%)
  4. TV 1 (2.2%)
  5. Fox Sports 2 (2.2%)

The five most-watched programs on pay TV were:

  1. NRL: Penrith v Auckland (Fox Sports 2) — 278,000
  2. AFL: Melbourne v Collingwood (Fox Footy) — 210,000
  3. Family Guy (Fox 8) — 116,000
  4. AFL: On The Couch (Fox Footy) — 93,000
  5. AFL: AFL XTRA (Fox Footy) — 89,000

Regional: WIN/NBN (3) won with a share of 32.1%, from Prime/7Qld on 30.4%, the ABC (4) was third with 17.2%, Ten (3) was on 16.4% and SBS (2) was on 3.9%. The main channels were won by WIN/NBN with 25.5%, from Prime/7Qld with 22.8%, ABC 1 was on 13.1% and SC Ten was on 11.0%. 7TWO won the digitals with 4.7%, from GO on 3.6%, with ONE and Gem on 3.0% each. The 10 digital channels had a total share last night of FTA viewing of 24.7%. Prime/7Qld leads the week with 32.3% from WIN/NBN on 31.2%. The second State of Origin rugby league game will push WIN/NBN ahead tomorrow night and it will win the week.

The five most-watched programs in regional markets were:

  1. The Voice — 769,000
  2. Seven News — 767,000
  3. Nine News — 575,000
  4. Revenge — 559,000
  5. The Force — 545,000

Major Metro Markets: A three speed or patchwork audience last night. Nine did well in Sydney, Melbourne and Brisbane, winning overall and the main channels. The ABC and ABC 1 were third overall and in the main channels in Sydney and Melbourne. Ten was third in Brisbane. In Adelaide and Perth Seven scored big wins as The Voice and The Block again were under watched compared with levels in the eastern states. Nine was second and Ten was third. 7TWO won the digitals in Melbourne and Adelaide and shared Brisbane with GO. GO won Sydney. ONE won Perth. Nine leads the week in Sydney, Melbourne and Brisbane. Seven leads in Adelaide and Perth.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports

Peter Fray

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