There is a respectable point of view among those who analyse media businesses that the smartest thing serious news journalism could do is move to the political right.
Why? Because most of those with the willingness and capacity to pay for news content are comparatively wealthy individuals in business -- business news being one of the things they are willing to pay for. Also, that these are the individuals premium advertisers most wish to reach.
Among this school of analysts are those who see The Australian's conservative bent as being not only about the personal views of the proprietor and editor, but also about business good sense. It follows from this that Fairfax Media, with its more liberal leanings, is not being so smart.