The Glenn Dyer breakdown: Seven won the night, but the big messages were: Bikie Wars: Brothers in Arms on Ten couldn’t hold last week’s solid 1.26 million metro figure (1.828 million nationally) and lost ground to under a million viewers (905,000). The loss was more than a quarter of the debut audience. Nationally it shed 500,000 viewers from last week.

And Seven’s Once Upon a Time also lost ground on its second time up last night at 7.30pm: the 1.160 million viewers last night was down 160,000 or so viewers from the 1.350 million for the first episode last week. Nationally it lost 235,000 viewers from last week.

And MasterChef  just snuck into the million viewer list with 1.031 million (1.397 million nationally). That’s still OK, but it is no repeat of even 2011. Nine News had a very strong night, easily beating Seven News nationally, while A Current Affair beat Today Tonight by 400,00 viewers across metro and national markets. Ten said it won the 18 to 49 age group.

Tonight: Rugby league’s State of Origin game one from Melbourne on Nine from 7.30pm (Nine main channel in AFL markets as well as Sydney and Brisbane). Randling and Laid on ABC1. Offspring and MasterChef Australia on Ten. Repeats on Seven, which is running dead in northern markets, Australia’s Got Talent in southern (non-rugby league) markets.

The top 10 national programs (metro and regional combined):

  1. Nine News — 1942 million
  2. Seven News — 1.854 million
  3. Packed to the Rafters (Seven) — 1.851 million
  4. The Block (Nine) — 1.812 million
  5. A Current Affair (Nine) — 1.772 million
  6. Once Upon A Time (Seven) — 1.747 million
  7. The Big Bang Theory (Nine) — 1.736 million
  8. MasterChef Australia (Ten) — 1.397 million
  9. Home and Away (Seven) — 1.394 million
  10. Today Tonight (Seven) — 1.354 million

The Metro Winners:

  1. Nine News (6pm) — 1.372 million
  2. The Big Bang Theory (Nine) (8.30pm) —
  3. Seven News (6pm) — 1.265 million
  4. The Block (Nine) (7pm) — 1.264 million
  5. Packed to the Rafters (Seven) (8.30pm) — 1.241 million
  6. A Current Affair (Nine) (6.30pm) — 1.182 million
  7. Once Upon A Time (Seven) (7.30pm) — 1.160 million
  8. Today Tonight (Seven) (6.30pm) — 1.126 million
  9. Modern Family (Ten) (8pm) — 1.035 million
  10. MasterChef (Ten) (7pm) — 1.031 million

The Losers: No one really, a reasonable night. Ten’s Bikie Wars spring a leak last night. Seven’s Once Upon a Time also saw viewers leach away.

Metro News & CA: Nine News beat Seven News in Sydney, Melbourne and Brisbane. The Melbourne win was overwhelming, 461,000 to 317,000. Seven News won Adelaide and Perth. ACA also won Sydney, Melbourne (by 109,000 viewers) and Brisbane, but lost Adelaide and Perth to TT.

  1. Nine News (6pm) — 1.372 million
  2. Seven News (6pm) — 1.265 million
  3. A Current Affair (Nine) (6.30pm) — 1.182 million
  4. Today Tonight (Seven) (6.30pm) — 1.126 million
  5. ABC News (7pm) — 953,000
  6. Ten News (5pm) — 822,000
  7. Foreign Correspondent (ABC1) (8pm) — 673,000
  8. 7.30 (ABC1) (7.30pm) — 656,000
  9. The Project (Ten) (6.30pm) — 620,000
  10. The Project (Ten) (6pm) — 517,000
  11. Insight (SBS ONE) (8.30pm) — 207,000
  12. Lateline (ABC1) (10.30pm) — 184,000
  13. SBS News (6.30pm) — 164,000
  14. Dateline (SBS ONE) (9.30pm) — 137,000
  15. The Business (ABC1) (11.05pm, repeat) — 116,000
  16. The Drum (News 24) (6pm) — 48,000
  17. SBS News (10.30pm) — 46,000

In the morning: Ten’s Breakfast picked up yesterday but is still well behind News Breakfast on ABC 1.

  1. Sunrise (Seven) (7am) — 376,000
  2. Today (Nine) (7am) — 358,000
  3. The Morning Show (Seven) (9am) — 181,000
  4. Mornings (Nine) (9am) — 91,000
  5. The Circle (Ten) (9am) — 59,000
  6. News Breakfast (ABC1) (6am) — 46,000 (+25,000)*
  7. Breakfast (Ten) (7am) — 35,000

Metro FTA: Seven (3 channels) won with a share of 29.3% from Nine (3) on 27.3%, Ten (3) was on 22.3%, the ABC (4) was on 16.3% and SBS (2) ended on 4.8%. Nine leads Seven, 30.2% to 30.0% on the eve of the first State of Origin game tonight. Ten is third with 19.9%. Main Channels: Seven won with a share of 23.3% from Nine on 21.8%, Ten was on 17.1%, ABC 1 was on 12.2% and SBS ONE ended on 3.8%. Nine leads the week with 24.6% from Seven on 23.8% and Ten with 15.0%.

Metro Digital: 7mate was narrowly with a share of 3.1%, from GO on 3.0%, 7TWO on 2.9%, Eleven and ABC 2 on 2.7% each, ONE on 2.5%, Gem on 2.4%, SBS ONE was on 1.0% and News 24 ended with 0.9%, while ABC 3 was on 0.6%. The 10 digital channels FTA share last night was 21.7%. 7mate and GO lead the week with 3.1%, from 7TWO on 3.0%

Metro including Pay TV: Seven (3 channels) won with a share of 24.6% from Nine (3) on 23.0%, Ten (3) was on 18.8%, the ABC (4) was on 13.7% and SBS (2) ended on 4.1%. The 15 FTA channels share last night was 86.3%, with the five main channels share, 69.0% and the 10 digitals total 17.3%.

The top five pay TV channels were:

  1. Fox 8 (2.4%)
  2. Lifestyle (2.2%)
  3. TV 1 (2.2%)
  4. Fox Classics (2.0%)
  5. Sky News (1.7%)

The five most-watched programs on pay TV were:

  1. AFL: 360 (Fox Footy) — 90,000
  2. Game of Thrones (Showcase) — 79,000
  3. Storage Wars (A&E) — 74,000
  4. Family Guy (Fox 8) — 72,000
  5. Coronation Street (UKTV) — 71,000

Regional: Prime/7Qld (3 channels) won with a share of 31.8%, from WIN/NBN (3) on 27.1%, SC Ten (3) was on 20.3%, the ABC (4) ended on 15.9% and SBS (2) finished with 5.2%. Prime/7Qld won the main channels with 24.6% from WIN/NBN on 20.3%. GO won the digitals with 3.8% from 7TWO on 3.7% and 7mate on 3.5%. The 10 digital channels FTA share last night was 23.7%. Prime/7Qld leads the week with 31.2% from WIN/NBN on 30.5%. WIN/NBN will move back into the lead with the State of Origin tonight.

The five most-watched programs in regional markets were:

  1. Packed to the Rafters — 629,000
  2. A Current Affair — 590,000
  3. Once Upon a Time — 587,000
  4. Seven News — 587,000
  5. Nine News — 570,000

Major Metro Markets: Another mixed night. Seven won overall and the main channels in Sydney, Adelaide and Perth. In Melbourne, Seven won overall, but Nine won the main channels. In Brisbane it was the other way round, Nine winning overall and Seven the main channels. In the digitals 7TWO, 7mate and ONE shared Sydney. Go won Melbourne and Perth. Plus, 7mate won Brisbane, Eleven won Adelaide. Nine leads Seven and Ten in Sydney, Melbourne and Brisbane. Seven has big leads in Adelaide and Perth.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports

Peter Fray

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