May 18, 2012

AFL admission: turns out pokies are a bad look

The AFL has announced overnight that it wants to help its clubs wean themselves off poker machines, writes Charles Livingstone, of Monash University's School of Public Health and Preventive Medicine.

The AFL announced overnight it wants to help its clubs wean themselves off poker machines. Speaking on the Nine Network’s The Footy Show, AFL CEO Andrew Demetriou said the AFL had made the move because of pressure from “AFL commissioners, possible changes to government legislation, anti-gambling lobbyists and exposure to massive debt by clubs through the gaming ventures”.

The AFL has now adopted a “strong social stance” on pokies and wants to act as a broker to help clubs divest themselves of machines, indicating it understands the Australian community sees poker machines as socially damaging and addictive, and that continuing to associate the code with this product is likely to damage the brand.

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7 thoughts on “AFL admission: turns out pokies are a bad look

  1. Phen

    A rare good move from Andrew Demetriou it seems. Well done, whatever the motivations.

  2. John Bennetts

    This is the best news I have read for days.

    Keep up the good news, Crikey.

  3. Carolyn Cusworth

    An article to warm my heart. It is a pity that the AFL did not realise that the community sees pokies as “socially damaging and addictive” when the Government was trying to get pokie reform into legislation. Instead they came out against it – still better late than never.
    I am impressed with the stance North Melbourne has taken and will definitely support their efforts this season.

  4. Margo

    As an example of how seemingly unrelated things are strangely connected, moves to encourage clubs to wean themselves off of poker machine revenue have been used as an excuse to encourage clubs to sell off open space for residential development. While this may be appropriate in some locations, it carries serious implications for many others. But you’ve got to give credit to the pro-densification brigade for not missing a trick.

  5. mikeb

    Well done AFL. The NRL must be spewing.

  6. zut alors

    At last, some sanity prevails. An intelligent move by Demetriou and the AFL, they are to be commended and encouraged.

  7. AR

    Could this be the first crack in the wall? Here’s hoping.

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