The Glenn Dyer breakdown: Seven won, Once Upon a Time debuted with OK figures, as did Ten’s new series Bikie Wars: Brothers in Arms, which had strong viewing across the demos, especially 16 to 39 and 18 to 49. It also topped 25 to 54’s. But that wasn’t enough to propel Ten past Nine into second place. Ten’s 9.30pm show was a repeat of NCIS which sank to 558,000 viewers. Bikie Wars: Brothers in Arms at 8.30pm on Ten averaged 1.261 million viewers in the five metro markets and beat Seven’s stalwart, Packed to the Rafters with 1.210 million. That wouldn’t have happened a year ago. Seven has renewed Packed to the Rafters for 2013, its sixth year, and it could be its last if it doesn’t improve.

Once Upon a Time topped the night on debut with 1.350 million and 1.982 million nationally and was the most watched program across the country. Bikie Wars: Brothers in Arms averaged a very solid 1.828 million viewers nationally and was the third most viewed program.

Tonight: Randling on ABC 1, followed by Laid. Australia’s Got Talent on Seven followed by the final Bones of the season. Nine has The Block and then the unfortunate The Celebrity Apprentice. Ten has MasterChef, Offspring and then The Good Wife. So all up a good night of TV, with plenty of choice.

The top 10 national programs (metro & regional combined):

  1. Once Upon A Time (Seven) — 1.982 million
  2. Seven News — 1.946 million
  3. Bikie Wars: Brothers in Arms (Ten) — 1.828 million
  4. Packed to the Rafters (Seven) — 1.812 million
  5. Nine News — 1.761 million
  6. A Current Affair (Nine) — 1.756 million
  7. The Block (Nine) — 1.650 million
  8. Bikie Wars: Here & Now (Ten) — 1.444 million
  9. Home and Away (Seven) — 1.391 million
  10. The Big Bang Theory (Nine) — 1.382 million

The Metro Winners:

  1. Once Upon A Time (Seven) (7.30pm) — 1.350 million
  2. Seven News (6pm) — 1.306 million
  3. Bikie Wars: Brothers in Arms (Ten) (8.30pm) — 1.261 million
  4. Nine News (6pm) — 1.226 million
  5. Packed to the Rafters (Seven) (8.30pm) — 1.210 million
  6. A Current Affair (Nine) (6.30pm) — 1.179 million
  7. The Block (Nine) (7pm) — 1.164 million
  8. Today Tonight (Seven) (6.30pm) — 1.109 million
  9. The Big Bang Theory (Nine) (8.30pm) — 1.012 million

The Losers: Nothing really, but MasterChef should have done better at 7.30pm than the 954,000 viewers it attracted.

Metro News & CA: Nine News won Sydney and Melbourne, Seven News won the rest. But A Current Affair won nationally thanks to a 120,000 margin in Melbourne over Today Tonight. A Current Affair also won Sydney and Brisbane. Today Tonight won Adelaide and Perth.

  1. Seven News (6pm) — 1.306 million
  2. Nine News (6pm) — 1.226 million
  3. A Current Affair (Nine) (6.30pm) — 1.179 million
  4. Today Tonight (Seven) (6.30pm) — 1.109 million
  5. ABC News (7pm) — 931,000
  6. Ten News (5pm) — 762,000
  7. 7.30 (ABC) (7.30pm) — 677,000
  8. Foreign Correspondent (ABC) (8pm) –587,000
  9. The Project (Ten) (6.30pm) — 565,000
  10. The Project (Ten) (6pm) — 483,000
  11. Lateline (ABC) (10.35pm) — 190,000
  12. Insight (SBS) (8.30pm) — 185,000
  13. SBS News (6.30pm) — 171,000
  14. Dateline (SBS) (9.30pm) — 157,000
  15. The Business (ABC) (11.11pm) — 117,000
  16. SBS News (10.30pm) — 68,000
  17. The Drum (News 24) (6pm) — 36,000

In the morning: Ten’s Breakfast perked up yesterday morning, but so did ABC News Breakfast.

  1. Sunrise (Seven) (7am) — 393,000
  2. Today (Nine) (7am) — 362,000
  3. The Morning Show (Seven) (9am) — 181,000
  4. Mornings (Nine) (9am) — 95,000
  5. The Circle (Ten) (9am) — 61,000
  6. News Breakfast (ABC) (6am) — 50,000 (+18,000)*
  7. Breakfast (Ten) (7am) — 33,000

*On News 24 simulcast

Metro FTA: Seven (3 channels) won with a share of 30.3% from Nine (3) on 25.7%, Ten (3) was on 23.8%, the ABC (4) ended with 15.4% and SBS (2) was on 4.7%. Nine still leads the week with 30.7% from Seven on 27.3% and Ten on 21.3%. Main Channels: Seven won with a share of 24.5%, from Nine on 20.3%, Ten with 18.8%, ABC 1, 11.9% and SBS ONE, 3.8%. Nine leads the week with 25.3% from Seven on 21.1% and Ten on 16.0%.

Metro Digital: A tie with 7TWO and GO on 3.1% each, followed by 7mate and Eleven with 2.7% each. Gem and ONE were on 2.3% each, and ABC 2 ended with 2.1%. SBS TWO finished with 0.9%, ABC 3, 0.8% and News 24, 0.7%. the 10 digital channels had a total share of 20.7%. 7TWO leads the week with 3.4%, from GO on 3.2% and Eleven on 3.0%.

Metro including Pay TV: Seven (3 channels) won with a share of 25.3% from Nine (3) on 21.5%, Ten (3) was on 19.9%, Pay TV (200 plus channels) ended with 14.2%, the ABC (4) ended with 12.9% and SBS (2) was on 3.9%. The 15 FTA channels share of TV viewing in prime time last night was 85.8%. The 10 digital channels share was a low 17.7%, the five main channels share was 68.6.

The top five pay TV channels were:

  1. Fox 8 (2.6%)
  2. Lifestyle (2.1%)
  3. TV 1 (1.9%)
  4. Fox Classics (1.8%)
  5. A&E (1.7%)

The five most-watched programs on pay TV were:

  1. The Simpsons (Fox 8) — 89,000
  2. AFL: AFL 360 (Fox Footy) — 87,000
  3. AFL: On The Couch (Fox Footy) — 81,000
  4. Family Guy (Fox 8) — 71,000
  5. Storage Wars (A&E) — 68,000

Regional: Prime/7Qld (3 channels) won with a share of 32.3% from WIN/NBN (3) on 25.5%, SC Ten (3) was on 21.9%, the ABC (4) ended with 15.7% and SBS (2) was on 4.6%. Prime/7Qld won the main channels with 26.1% from WIN/NBN on 19.6% and SC Ten on 17.1%. The digitals were won by 7TWO with 3.5%, closely followed by GO on 3.4% and Eleven with 2.9%. The 10 digital channels’ FTA share last night was a low 22.2%. WIN/NBN on 30.1%, still leads the week from Prime/7Qld on 29.4%.

The five most-watched programs in regional markets were:

  1. Seven News — 640,000
  2. Once Upon a Time — 631,000
  3. Packed to the Rafters — 603,000
  4. A Current Affair — 578,00a0
  5. Bikie Wars: Brothers in Arms — 568,000

Major Metro Markets: It was a clean sweep for Seven, overall and the main channels. Nine was second in Sydney, Melbourne and Brisbane and in the main channels in Adelaide and Perth where Ten was second overall and Nine third. GO won the digitals in Sydney and Melbourne. 7TWO won Adelaide and Perth and Eleven won Brisbane. Nine leads the week from Seven and Ten in Sydney, Melbourne and Brisbane. Seven leads Nine and Ten in Adelaide and Perth.

(All shares on the basis of combined overnight 6pm to midnight All People)

*Source: OzTAM, TV Networks reports

Peter Fray

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