Apple is often ignored by retailers and analysts looking to explain the current malaise hitting the electronics retailing sector in Australia. But since the first Apple retail shop opened here in June 2008, Apple has pinched close to $A2 billion in sales and well over $A400 million in profits from the Australian retailing sector.

It has grabbed sales and earnings from selling more of its own products direct to Australians, rather than continue selling through the likes of JB Hi-Fi and Harvey Norman. While the latter still sell Apple products, they and other retailers no longer have the same domination they had before June 2008. Apple has muscled in, expanding to 13 shops here, with six in Sydney, and a 14th is tipped for Adelaide later this year.