The strategy of doubt-mongering has been highly effective for climate deniers at exploiting the media’s practice of presenting "two sides" to controversial issues. The media have an ethical commitment to provide "balance" and stories are more interesting if there is a conflict to report, whether that conflict is real or manufactured.

Which is why ABC TV’s I Can Change Your Mind … About Climate Change is yet another victory for climate denial even before it goes to air this Thursday. The documentary pits former Liberal senator Nick Minchin, who famously claimed that climate science is a communist plot, against youthful climate change activist Anna Rose, and just like 2007's The Great Global Warming Swindle, the ABC will air a special panel devoted to the program entitled Q&A: The Climate Debate to discuss the documentary after it airs.