Apr 24, 2012

Nerf guns at 10 paces: Hasbro faces boycott after siccing lawyers onto fan site

US-based toy multinational Hasbro is embroiled in a damaging Internet scandal.

Andrew Crook — Former <em>Crikey</em> Senior Journalist

Andrew Crook

Former Crikey Senior Journalist

US-based toy multinational Hasbro is embroiled in a damaging Internet scandal after it marshalled henchmen representing global lawyers Baker & McKenzie to take aim at an online fan for posting photos of his favourite Hasbro Nerf guns.

The saga, in which Hasbro allegedly tricked a Canberra based public servant Martyn Yang into revealing his home address so they could serve him with a legal letter, has now been referred to the NSW Legal Services Commissioner and this morning became the subject of a rapidly-spreading anti-Hasbro meme.

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19 thoughts on “Nerf guns at 10 paces: Hasbro faces boycott after siccing lawyers onto fan site

  1. Dave

    Big law firms love the internet – because it creates so much work for them – but they really don’t understand it at all, do they?

  2. Mark Duffett

    Never mind boycotting Hasbro, we should all be boycotting lawyers.

  3. Stuart Hodge

    That’s a damn shame, Urban Taggers is such a good site for Nerf stuff.

  4. David Allen

    Terrible article. Peter Slipper wasn’t even mentioned once! You’ll have to lift your game Crikey.

  5. Meski

    Here I was thinking nerf was a verb.

    from wiki:

    In video gaming a nerf is a change to a game that reduces the desirability or effectiveness of a particular game element. The term is also used as a verb for the act of making such a change.[1][2] The opposite of nerf is buff.

    I forsee Hasbro getting nerfed in the future.

  6. Stuart Hodge

    @meski nerfing in video game terms is a reference to the guns/foam toys- it’s like replacing the in-game guns with their nerf equivalent

  7. adam benecke

    you all have it wrong, Hasbro’s website says:
    Our Approach
    For many decades, an ethical outlook and commitment to good governance has supported Hasbro’s growth and evolution into the trusted and successful global branded play company it is today. Taking a principled approach is good for business, igniting our creativity and connecting us to our customers and employees.
    Fostering an ethical culture is a core company value that requires daily effort. We work to embed this culture in our offices and facilities around the world through a comprehensive code of conduct and a rigorous ethics and compliance program. We also strive to comply with the highest legal and ethical standards.
    Our Chief Executive Officer (CEO) and Board of Directors set the tone from the top for good corporate governance practices and upholding our ethical culture in support of creating long-term shareholder value.
    While we are proud of this history, we are now seeking to more actively engage the outside world in our corporate responsibility efforts. In 2010, we took a close look at how we could better report on and engage with external stakeholders on corporate social responsibility (CSR) and sustainability issues. One outcome was the establishment of a formal CSR practice directed by the CEO and headed by the Vice President of Corporate Responsibility and Government Affairs. Another was the decision to publish this comprehensive online report.

  8. CHopper

    Hasbro is likely suffering from a problem of their own making. by contracting production of their toys to cheap, Chinese factories that pay workers so little, Hasbro are leaving themselves wide open to those staff willing to steal products and sell them on the Internet using Tao Bao. They should start their investigation and remedy at the source.

  9. HaTeMaiL

    Instead of seeing a rolled gold marketing opportunity, these corporate clowns send in the lawyers. Well, that’s a smart move isn’t it?

    As the Major booksellers, Toy makers, movie studios &tc squeal like stuck pigs that their overblown profits are in decline, they seem intent on shooting themselves in the foot.

    They should make it quicker, aim for your head guys so the new age of commerce can break free from the shackles of corporatisation.

    The sooner the better for all.

  10. Andybob

    Oh no, the iron fist can be seen within the nerf glove.

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