US-based toy multinational Hasbro is embroiled in a damaging Internet scandal after it marshalled henchmen representing global lawyers Baker & McKenzie to take aim at an online fan for posting photos of his favourite Hasbro Nerf guns.

The saga, in which Hasbro allegedly tricked a Canberra based public servant Martyn Yang into revealing his home address so they could serve him with a legal letter, has now been referred to the NSW Legal Services Commissioner and this morning became the subject of a rapidly-spreading anti-Hasbro meme.