Companies

Apr 10, 2012

Facebook buys Instagram’s buzz in lead-up to share float

Facebook's billion-dollar purchase of Instagram may look extravagant, but it makes sense if you consider scale, strategy, timing and the not-talked-about streams of personal data.

Stilgherrian — Technology writer and broadcaster

Stilgherrian

Technology writer and broadcaster

Facebook’s billion-dollar purchase of mobile photo-sharing service Instagram may look extravagant, but it makes sense if you consider scale, strategy, timing and the not-talked-about streams of personal data.

1 comments

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One thought on “Facebook buys Instagram’s buzz in lead-up to share float

  1. Scott

    It’s a lot to pay for buzz.

    I think Techcruch has the real reason – negate a competitor who has been growing extremely fast and threatening one of Facebook’s major drawcards..photo sharing.

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