Will management now pull Kyle into line? The onus is now on the management and board of Southern Cross Austero and the Seven Network as to the future of Sydney radio personality Kyle Sandilands after the Australian Communications and Media Authority found 2Day FM breached decency standards in comments last November about a female journalist. Southern Cross Austero, which owns 2Day, promised to do so after a 2010 breach and failed to do so. Seven has a more difficult task because Sandilands is being promoted as a judge in variety program Australia’s Got Talent — the 2012 season of that program starts after the Easter ratings break.
Australia’s Got Talent has a high proportion of female contestants. Seven has to ask itself if it wants those contestants to be judged by a man who has been found to have made “deeply derogatory and offensive” remarks about a female. Seven itself has been successful in reaching female viewers with programs like Revenge, Packed to The Rafters, Home and Away and Winners and Losers. Does the employment of Sandilands on the network send the right message to those hard-won viewers?