Cue Saul Bass titles, thumping music. It rates less than 1% in the US, the writing is terrible, and it's a cult phenomenon -- yes, Mad Men is back!

The show that is to the inner-city-elite-latte-blah-blah-sodomy set, what a Top Gear appearance at a jelly-wrestling pub is -- apparently -- to the sainted masses, returns for a fifth season in the US and UK this week. The plot continues to crawl along, as do the years -- having started as the '50s were turning into the '60s, the series is now at 1965, right at the point at which society as about to change rapidly and substantially.